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Web design studio · xcraft.studio

Websites built to convert.Not just to look nice.

Xcraft Studio designs and builds fast, custom websites for founders and small businesses — engineered to turn visitors into customers, not just impress them.

See our work

Trusted by founders & small businesses

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// Recent work

Sites that did their job.

A selection of builds across industries — each one measured by what it moved, not just how it looked.

Rivet & Oak

3.1× more quote requests in 60 days

Bloom Dental

Bookings up 47% on mobile

Sable & Co

Cut bounce rate in half

Ferro Fitness

Trial signups up 52% in 90 days

Nordholm Realty

Listing inquiries doubled after launch

Marlowe Café

Online orders up 3× launch week

Cedar Goods

+28% conversion after rebuild

Peak Supply

AOV up $34 with new PDP

Nori Skincare

2.4× return on ad spend

Wick & Ember

AOV up $18 with new bundles page

Tread Supply

Cart abandonment down 22%

Glasswing

First-month revenue up 41%

The Craft Lab

612 launch-week enrolments

Studio Rise

Churn down to 3.2%/mo

Ledger Academy

410 seats sold in launch week

Motion Foundry

Waitlist converted at 38%

Northbound Coaching

MRR up 2.1× in 4 months

Kiln Collective

Class bookings up 60%

Flowmark

Demo signups doubled

Parallel

Trial CTR +63%

Driftboard

Free-to-paid conversion up 19%

Loopwire

Signup form completions up 55%

Vantage OS

Sales qualified leads doubled

Fieldnote

Onboarding completion up 34%

// How it works

Five steps. No guesswork.

A clear, low-friction process from first call to launch — and support after.

  1. 011

    Discovery Call

    We learn your business, audience, and the one action the site must drive. No fluff — just the goal.

  2. 022

    Design

    A custom, on-brand design built around conversion. You review real screens, not vague mockups.

  3. 033

    Build

    Hand-built, fast, responsive, SEO-ready. Clean code — no bloated page-builder templates.

  4. 044

    Launch

    We ship it live, wire up analytics, and make sure every device and browser looks right.

  5. 055

    Ongoing Support

    Hosting, backups, security and content edits handled — so your site stays fast and current.

// Pricing

Unbeatable Value Unmatched Quality

One flat build fee. No hourly surprises. Every plan books through a quick call so we scope it right.

Base Plan

Best for founders & small businesses

Starting at

$1,000one-time

Live in 7–10 days

A custom-designed site for founders and small businesses who need to launch fast and convert.

Package includes

  • Custom design — not a template
  • Up to ~5 pages
  • Fully mobile responsive
  • Basic on-page SEO
  • 2 revision rounds
  • + $79/mo maintenance (hosting, domain, backups, security & minor edits)

Pages

Up to 5

Delivery

7–10 days

Custom Plan

Most flexible

Starting at

$2,500+let's talk

Fully custom scope

For e-commerce, membership/LMS, automation-integrated builds, or anything beyond the base scope.

Package includes

  • Everything in Base, plus:
  • E-commerce / membership / LMS
  • Custom integrations & automation
  • Advanced SEO & performance
  • Unlimited pages & revision scope
  • Priority support & strategy

Pages

Custom

Delivery

Scoped on call

All plans include the $79/mo maintenance option — hosting, domain management, backups, security & plugin updates, and minor content edits.

// Reviews

What clients say after launch.

“Xcraft rebuilt our site in three weeks and leads jumped almost immediately. It finally feels like us.”
MVMarissa ValeOwner, Rivet & Oak
“They didn't just make it pretty — every section is there for a reason. Conversion is way up.”
DODaniel OseiFounder, Peak Supply
“Fast, clear, and zero jargon. The maintenance plan means I never think about hosting again.”
PNPriya NairDirector, Bloom Dental
“Our demo signups doubled after launch. Best money we've spent on the business this year.”
TBTom BradleyCEO, Flowmark
“The process was painless and the result loads instantly. Clients notice the difference.”
EDElena DuartePartner, Sable & Co
“They understood conversion better than our last agency understood design.”
JKJosh KimHead of Growth, Cedar Goods
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// FAQ

Answers before you ask.

How long does a typical project take?

Most Base Plan sites launch in 2–4 weeks from the discovery call, depending on how quickly content and feedback come in. Custom builds vary with scope and we give you a timeline up front.

How much does a custom website cost?

Our Base Plan starts at $1,000 one-time for a custom-designed site with up to 5 pages, live in 7–10 days. Larger builds — e-commerce, memberships, custom integrations — fall under the Custom Plan, starting at $2,500+ and scoped on a call.

Do I own the final files and site?

Yes. On launch, the site and all design files are yours. The maintenance plan is a service, not a lock-in — you're free to take everything with you at any time.

How do revisions work?

The Base Plan includes 2 structured revision rounds during design. We batch feedback so changes are fast and focused. Custom plans include a wider revision scope.

What if I need changes after my site is live?

Small edits are covered under the $79/mo maintenance plan. For bigger changes — new pages, a redesign, added features — just reach out and we'll scope it, usually as a quick add-on rather than a full new project.

Who do you work with?

Founders, local businesses, and small teams who need a site that actually drives bookings, sales, or signups — not a template that just sits there.

What does the $79/mo maintenance cover?

Hosting, domain management, backups, security and plugin/dependency updates, uptime monitoring, and minor content edits. Your site stays fast, secure, and current without you lifting a finger.

Will my website show up on Google?

Yes. Every site we build ships with clean semantic code, fast load times, and basic on-page SEO — the technical foundation search engines look for. We won't promise page-one rankings overnight, but we build sites that are fully crawlable and ready to rank.

What if I need e-commerce or a membership site?

That's the Custom Plan. We handle stores, memberships, LMS, and automation-integrated builds. Book a call and we'll scope it together.

// About Xcraft Studio

A web design agency built around one metric: conversion.

Xcraft Studio is a web design agency that designs, builds, and maintains custom websites for founders and small businesses. We're not a template marketplace and we're not a DIY website builder — every project starts as a blank canvas, shaped around your business, your audience, and the one action your site needs people to take. If you've been searching forcustom website design for small business, or an affordable web design agency that won't lock you into a bloated retainer, this is what we do all day.

Who we build for

Our clients are founders launching something new, local service businesses that need to show up professionally online, and small teams that have outgrown a Squarespace or Wix site. Whether you're after web design for startups getting a first site live, orwebsite redesign services for a business whose current site no longer reflects the brand, we scope the project around what will actually move the needle — bookings, quote requests, sign-ups, or sales — instead of just making pages look nice.

Base Plan and Custom Plan

We keep pricing simple with two paths. The Base Plan is our most popular option for small business website design: a custom-designed site of up to five pages, fully responsive, with basic on-page SEO baked in, live in 7–10 days. It's built for founders who need a fast website design without sacrificing quality. TheCustom Plan covers everything beyond that scope — e-commerce, membership and LMS builds, automation-integrated sites, and larger multi-page projects — priced and scoped together on a discovery call so there are no surprises on website design pricing.

How the process works

Every engagement starts with a discovery call to understand your business and your goals, moves into design where you review real screens (not vague mockups), then into a hand-built, responsive, SEO-ready development phase — no bloated page-builder templates, no plugin soup. We launch the site, wire up analytics, and check every device and browser before handing over the keys. As a web design company, we treat launch as the start of the relationship, not the end of it — our $79/mo maintenance plan covers hosting, backups, security, and minor content edits so the site stays fast and current.

Why a custom-built site outperforms templates and DIY builders

Template themes and drag-and-drop builders are built to look acceptable for everyone — which means they're optimized for nobody. Generic layouts, slow-loading page-builder scripts, and one-size-fits-all copy don't account for how your specific customers actually decide to book, buy, or reach out. As a dedicated custom website design agency, we design every page around a conversion path: clear value proposition, proof, and a single obvious next step. Hand-coded pages also load faster than most page-builder output, which matters both for user experience and for search rankings — page speed is a direct ranking factor, and a slow, bloated theme is fighting your SEO before a single word of content is written. The result iswebsite design that converts — not just a site that exists, but one engineered to turn visitors into customers.

This is also why we don't sell a one-size-fits-all package. A local service business converting on phone calls and quote requests needs a very different layout, trust signals, and calls to action than an e-commerce brand converting on checkout, or a course creator converting on enrolment. Treating every client the same is exactly how template sites end up underperforming — so every build starts by mapping out how your specific visitors move from landing on the page to becoming a customer, then designing backward from that path.

Looking for professional website design services, a freelance web designer who actually understands conversion, or a custom website builder for small business that also handles automation? That's Xcraft Studio — aweb design and automation agency offering website design and development under one roof, from first call to ongoing support.

// Let's build

Ready to build yours?

Book a free 30-minute call. We'll talk through your goals and tell you honestly whether we're the right fit — no pressure, no jargon.

Send a message